Breaking the Norm: The Inspiration Behind Fake News' "Obey" Design

Breaking the Norm: The Inspiration Behind Fake News' "Obey" Design

In a world where conformity is often the norm, Fake News has always been a brand that dares to challenge the status quo. Their latest design, the "Obey" collection, is a testament to their unwavering commitment to pushing boundaries and inspiring their customers to think outside the box.

The inspiration behind this bold and thought-provoking design came from a simple observation: in today's society, we are constantly bombarded with messages telling us to conform, to follow the crowd, to do what's expected of us. But Fake News believes that true individuality and creativity can only flourish when we have the courage to break free from these constraints.

"The 'Obey' design is our way of encouraging people to question the world around them," says the brand's co-founder, Alex Smith. "We want our customers to challenge the status quo, to think for themselves, and to embrace their own unique perspectives."

The design itself is a striking juxtaposition of the word "Obey" against a stark, minimalist background. The simplicity of the design is intentional, serving as a powerful visual metaphor for the idea of breaking free from societal expectations.

"We wanted to create something that would grab people's attention and make them think," explains Smith. "The 'Obey' design is a call to action, a challenge to our customers to question the world around them and to find the courage to be their authentic selves."

But the inspiration behind the "Obey" design goes beyond just a desire to challenge the norm. It's also a reflection of Fake News' own journey as a brand.

"When we started Fake News, we knew that we were going against the grain," says Smith. "We were creating a brand that didn't fit the mold, that didn't play by the rules. And that's exactly what we wanted to do – to show the world that there's more than one way to be successful, more than one way to live your life."

The "Obey" design is a testament to that spirit of rebellion and individuality. It's a bold statement that encourages Fake News' customers to embrace their own unique perspectives and to never be afraid to challenge the status quo.

"At the end of the day, that's what Fake News is all about," says Smith. "It's about empowering people to be their true selves, to break free from the constraints of conformity, and to create a world that's a little bit more interesting, a little bit more vibrant, and a little bit more authentic."

So if you're looking to make a statement and to challenge the norms of society, be sure to check out Fake News' "Obey" collection. It's a design that's sure to turn heads and inspire you to think outside the box.

Back to blog